This is the view of Professor Dr. Tobias Kretschmer, who heads the Institute for Strategy, Technology and Organization at Munich School of Management, Ludwig-Maximilians-Universität München. Professor Kretschmer teaches a course on Competitive Strategy at Coursera, which we recommend you consider if you have an interest in understanding how and why firms react to competition.
Here is a link of Professor Kretschmer explaining how Airbus had to react to Boeing’s 747.
Here is our conversation with Professor Kretschmer.
